The Irishman is UFCs biggest earner but his recent action has been erratic and provoking. But in Dana Whites world, money is king
On a chilly Thursday afternoon in April, Conor McGregor stormed into the Barclays Center in Brooklyn, New York, and to be undertaken by wreak havoc. The Irishman snuck into the building with the intent of meeting Khabib Nurmagomedov, who was scheduled to compete for the abandoned UFC lightweight claim that weekend. McGregor, accompanied by an entourage, entered the building’s parking lots and began vandalizing a bus full of soldiers before shedding a dolly through one of the windows. Various fighters were hospitalized and removed from their planned contests. The entire scene was captured on video, commemorating one of “the worlds largest” embarrassing instants in UFC history.
McGregor afterwards turned himself in to New York police and was tasked with assault and criminal misbehaviour( prosecutors subsequently dropped the two offenses and related accusations following a plea batch ).
McGregor’s actions that week had a persistent affect. UFC lightweight Michael Chiesa stood lacerations after the dolly crushed through the window, while fellow UFC fighter Ray Borg suffered an see injury from shattered glass. Both followers were hospitalized and removed from their respective engages. Others, including UFC straw-weight champion Rose Namajunas, were left shaken by the experience. Even UFC president Dana White- who knows the Irishman hauls in large-scale barriers and compensate per thought amounts- sounded outraged by McGregor’s actions.
” Do you want to be in business with Conor McGregor right now ?” White said during an impromptu media scrum following the incident.” Do you want to chase this guy around for interviews and buy his combats? Do you? I don’t think anybody is going to want to right now. I think everybody is going to be pretty outraged with Conor McGregor right now .”
The bus incident payed McGregor a significant amount of negative advertisement. However, the anger smothering the melee expired down over the coming months, particularly after McGregor reached a plea correspondence in July and pleaded guilty to a single violation of disorderly conduct.
For their place, and despite White’s earlier bluster, the UFC has chosen not to take any action against McGregor. Instead, they have now repurposed the entire incident to further promote arguably the biggest opposes in UFC history.
At a press conference for UFC’s 25 th anniversary in early August, White announced that Nurmagomedov would campaign McGregor at UFC 229 in Las Vegas. The bulletin has just taken place less than a few months after the Irishman struck his request bargain, and was capped off with a promotional video that used footage from the bus onslaught.
In fairness, Nurmagomedov-McGregor is a dream fight for UFC followers, and one that numerous did not expect to happen. McGregor’s impudent form and outlandish persona are in stark compare to Nurmagomedov’s inhibit demeanour and daunting proximity, which only contributes more depth to an already compelling race. It is also a fight that is, according to the report of White, expected to break the UFC’s previous pay-per-view chronicle.
It should be noted that four of the UFC’s top five more profitable PPV happenings were headlined by McGregor. In McGregor’s absence over the past two years, the UFC has failed to recreate those figures and has striven on PPV. The only exception was UFC 207, which boasted the return of Ronda Rousey, who has since left for WWE. Given these figures, it is clear why UFC hopped at another McGregor fight.
While Nurmagomedov-McGregor is a fiscal boon for the UFC, it remains a risky venture. The Irishman and his suite had previously been justification havoc during the course of its Barclays Center incident. A few of those men may be present with McGregor this time around, and owing to the fact that Nurmagomedov also strolls around with a sizeable team that has been known to intimidate and confront boxers, the lead-up to the PPV may be explosive.
McGregor has also wasted the last few weeks fuelling religious and ethnic frictions. He posted paintings on social media with captions referencing him” chilling in Jahannam“( the Arabic word for blaze)- Nurmagomedov is Muslim. He too posted a picture of one of Nurmagomedov’s civilizing collaborators, Chechen fighter Zubaira Tukhugov, with the caption:” A genuine Chechen would never take orders from a Dagestani husband .” Nurmagomedov is from Dagestan.
Given the loaded evidences McGregor has incorporated into his crusade advertisement, the indifference between the fighters’ squads and their respective followers will be palpable come Saturday night. Harmonizing to a source close to the event, the UFC is taking steps to ensure the appropriate levels of security are in place for the happening. While it remains unclear what this necessitates, it is very likely include increased police attendance at the realm, which could potentially restriction any clanks between fans.
Potential crusades are far away from the only defence refer facing the UFC 229 main event. During a press conference to help the fight, McGregor attempted to play judgment recreations with Nurmagomedov by referencing some of the shady attributes that have been associated with the UFC champion. One of the controversial people mentioned was the Chechen leader Ramzan Kadyrov, who invited Nurmagomedov to host forums at his campaign sorority in 2016. McGregor has announced Kadyrov a” crazy dictator” and those mentions were not well received in Chechnya, where Kadyrov regulations with an iron fist. One of the fighters who represents Kadyrov’s fight club posted a video counselling McGregor that he will” answer for his messages” before necessitating a public justification. This was followed by an official account from the Chechen minister for press and information, who questioned McGregor’s mental health before announcing him an” outrageous clown” who acts like a” Mexican rooster .”
While the bullying tactics used by Kadyrov and his collaborators have been well-documented over its first year, few expected him to target one of the most recognizable athletes on the planet. Though Kadyrov has not personally provided comments on McGregor or the upcoming UFC 229 occurrence, the statements emitted by the dictator’s representatives should be enough to raise security concerns for the Irishman.
The UFC’s had decided to lieu McGregor in this weekend’s main event accentuates the promotion’s willingness to forfeit punishment for profit. Perhaps more significantly their decision to push ahead with the main event despite security threats targeted at McGregor and the rising friction between the Irishman and the Russian’s teams establishes UFC is willing to gamble on high-risk situations in order to derive its rewards.
Read more: www.theguardian.com