Saturday darkness contended was born to the tone of bird-dog whistles. UFC have been told that negative headlines tend to produce positive returns at the box office
Hours after the Ultimate Fighting Championship’s initial foray into the UK for an historic card at the Royal Albert Hall, an ashen-faced Dana White stood in the lobby of his London hotel. It was the summer of 2002 and the UFC president was frantic for bulletin about a late-night dust-up outside the luxuriou nightclub Chinawhite that involved some of his best known fighters.
White was a novice promoter at that point, a year and a half on the job. His knew that his efforts to recast the UFC as something the public could espouse was vulnerable enough that reports of the UFC’s most popular figures rioting in the streets might imperil his business.
But nothing happened.
Perhaps the UFC was easy to ignore at the time. Newspaper editors and television services and facilities makes couldn’t have cared little about the promotion or what its brand-new owned radical had set out to accomplish. Perhaps cage-fighting was considered low-brow enough to remain in the darkness forever , no matter how many dollars the company’s nascent ownership radical was willing to invest , no matter how intrepid some of the fighters were , no matter how substantial the arc of mixed-style fighting actually was.
Whatever the reason, the people in charge of selling the UFC resolved then as they have since: they can get away with circumstances more established athletics entities can not.
White’s company- determined by ordeals that indicate” anything runs” is” business as usual”- is molded by the idea that negative headlines tend to produce positive returns at the box office. This year has provided more than enough proof.
In April, the more popular mixed martial artist ever, Conor McGregor, entered a loading dock in the Barclays Center in Brooklyn with destructive aims, going so far as to flung a metal handcart through a bus space. It transmitted shards of glass into the faces of UFC soldiers, executives and innocent onlookers. McGregor’s intention was to get at Khabib Nurmagomedov, the unbeaten Dagestani lightweight who seemed a mausoleum menace to the Irishman’s realized predominance inside the octagon.
McGregor marauded with his friends but they failed in their operation. White called it the most disgusting are active in its own history of the company. That was before the UFC shrugged off the incident by deferring to criminal proceedings in New York that ended in a plea deal and espousing a treasure trove of footage featuring the wild-eyed McGregor as part of its marketings rob for UFC 229, which White said boosted his expectations that the happen would reel-in the biggest pay-per-view buy rate in the history of the promotion.
Before and after Saturday’s fight in Las Vegas, White touched off questions about the implications of playing up the criminal demeanor as part of the storyline, but behind the scenes concerns about confrontations between the fighters’ teams induced an increased police spirit around the enclosure. Joins between UFC officials and the camps about their impart in the realm took place only a pair hours prior to Nurmagomedov and McGregor meeting in the Octagon.
While White was personally bothered by the actions of his fighters inside a packed arena — consider all the work that has gone into acquiring the UFC something parties all over the world care about — he seemed uninterested in investigate whether the mode the fight was helped helped ensure its ugly conclusion.
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