Promotional marketing is a great way to build your business. Promotional marketing is often overlooked by many business owners. McDonald’s and Las Vegas Casinos have taken full advantage of promotional marketing techniques and you should do the same. Promotional marketing can be very effective when employed correctly. We will take a look at a couple of companies who use promotional marketing in their marketing campaign. Many successful companies understand the whole point of business is to get you in the door. If you notice Las Vegas does not advertise their slot machines or game boards, instead they advertise the Las Vegas lifestyle. They just want to get you there, full well knowing once you are there you will gamble.
First let’s look at McDonald’s. McDonald’s does not have the best tasting food or the healthiest food but McDonald’s is still one of the most successful restaurant chains today. Why? Two reasons first McDonald’s buys
real estate in key locations and second they employ effective promotional marketing techniques. Let’s take a look at the techniques they use. If you notice McDonald’s does not list the benefits of eating their food, why? Their food is not the best food around so they can’t. Instead they have a ton of promotional techniques. Remember the beanie baby craze? This was started by McDonald’s. McDonald’s just sold new beanie babies every week. These beanie babies were going on Ebay for hundreds of dollars. Do you see the whole strategy behind this? See all they wanted was to get you in the door. Full well knowing once you were inside of a McDonald’s you would most likely also buy a hamburger and fries besides just a beanie baby. They also employ the same strategy with their Value Meals, Happy Meals, Monopoly Game Sweepstakes, and Dollar Menu.
Next let’s look at Las Vegas. Las Vegas casino’s are masters at using effective promotional marketing. Las Vegas Casino’s are their for one reason and one reason only and that is to make money. Las Vegas casino’s do not advertise about gambling, instead they focus on the Vegas lifestyle. “What Happens In Vegas Stays In Vegas!” is one slogan they have going. They advertise the free rooms, the Vegas nightlife, the Vegas shows, and boxing matches. Their whole goal is just to get you inside of their casino. Knowing full well once you are inside the odds are in their favor you will gamble and lose. It’s genius marketing.
Now granted you may not have the spending budget of a McDonald’s or Las Vegas casino but you can still use promotional marketing for your business. For example you could give out a free Vegas vacation for the 1,000th customer. Or you could give out little things like a free car wash for the first 100 customers. The main thing to remember is to make sure you give out something of value and your promotional marketing efforts will be effective.